Where I've been, what I've built.

Stake

Fractional real-estate investment platform · UAE

On the Growth Squad, I ship features that lift activation, retention and reinvestment, from Rent Reinvest and the Diversification Score to Stake Predict and the notifications & alerts system.

Bazaar

Pakistan's leading B2B e-commerce platform

Owned traffic and funnel health, running weekly sales experiments and at-risk cohort interventions that grew DAU and recaptured GMV from dormant users.

Procter & Gamble

Internship

Oral care brands: Oral-B & Crest

Built a 200+ SKU database, led the Amazon eContent revamp, and analysed promo performance for the IMEA market.

Trella

Internship

Freight marketplace across the Middle East

Built a KPI dashboard from scratch and joined the first UAE sales team, driving early business development.